Know Before You Go


Door Times:

Jack Brown's VIP ticket holders enter at 2:00PM

General Admission ticket holders enter at 3:00PM


Traffic Routes:

 Due to construction downtown, take a look at the new routes to help get you to the beer fest with minimal interruptions:



Once you enter the festival:

Grab your festival guide and a pencil to keep up with your favorite and least favorite beers. Our guide contains descriptions of all the beers on site and a section to take notes! You can also download the Untappd app for a mobile version of the beer listings!

Pick up your sampling mug! Every general admission and VIP ticket holder will receive a 2 oz souvenir sampling glass.




A Penny-A-Pour:

Per ABC regulations, each beer sample is a penny a pour. Bring your pennies and drop them into a penny bucket at each of the sampling stations. Don't have any pennies? Bring larger coins and redeem them for pennies at the Penny Redemption booth at the festival.

All pennies collected will be donated to our friends at 'Heart to Table’. Heart to Table teams up with restaurants around Birmingham to feed our homeless at great places like Pathways, Grace Episcopal Church, The Boutwell Warming Station and more.


Jack Browns's VIP Menu:

  • Burgers and Cheese Burgers
  • Homemade Spinach and Artichoke Dip with Corn Tortilla Chips
  • Jack Browns Mac and Cheese
  • Hot Dogs
  • Snake River Kobe Beef Hot Dogs, with Grilled Bell Peppers and Caramelized Onions
  • Flip-Flop Grilled Cheese
  • Texas Style Chili with French Fries
  • Black Bean and Yellow Corn Salsa

Not a VIP? The BJCC concession stands will be open and serving food and non-alcoholic drinks.




Festival Map:

Check out the map below with where all the breweries and activities are located.

Know Before You Go

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